This week on A Waste of Time with ItsTheReal, we welcome Chicago's own clothing designer and entreprenuer Joe Freshgoods to the Upper West Side! Joe discusses his start on Chicago's West Side, ironing images onto t-shirts and selling them in high school, getting fired from Niketown, dropping out of college, working at Leaders 1354 while selling his own t-shirts in the style of a drug dealer, receiving a cease and desist for using the word "dope," reimagining his brand, experiencing SXSW with the Illroots crew, getting high and creating his infamous Rihanna hat, getting checks from Karmaloop, opening a store up out of his apartment, teaming up with Chance the Rapper and Vic Mensa, printing Kanye-related material, developing Obama-related material, and ultimately partnering up with brands like McDonald's, Nike, Adidas, and always maintaining credibility and cool. All that, plus why he hates the term "fast fashion," what Don C means, how hard it is to run a clothing store, why narratives matter, who wore his legendary tye-dye sweatshirts, working at Subway, seeing his face on giant photos at Nike, and much more!

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