How do you become a Biz woman who ROCKS? Listen to our Interview with Alexandra Watkins of Eat My Words to find out! Alexandra Watkins blew my mind! Super energetic and scary smart, she shares why she started her company Eat My Words and how she's built a ridiculously successful business just focusing on naming companies. Her book Hello, My Name Is Awesome...How to Create Brand Names That Stick, was just named one of the Top 10 Marketing Books of 2014 by Inc.! In this interview, she shares why she decided to go from a handful of employees to none, why she thinks email marketing is still the number one way to market yourself (she takes you through a cool exercise) and why she's addicted to peanut butter! Alexandra's Kick-A$$ Quotes: I've taken the road less traveled and I've used my creativity to overcome challenges, so I just look at challenges as opportunities...I look at them as creative opportunities as a way to show off my creativity. People are investing in a name and a brand. It's like a's going to last forever, so you better like it. There's no reason to hurry with it. I took everybody along for the ride with me.