Though she had no entrepreneurial experience or knowledge, Jennifer Latham started her first company Small Business Marketing Solutions because she knew she could establish herself as a valuable marketing resource! After a few years, she decided to get very clear on who she wanted to work with and what she wanted her business to look like...which is why she transitioned into a personal branding coach for women. In this fantastic interview, Jennifer talks about how she follows up with potential clients in a way that isn't "salesy," how she managed the transition from a broad topic business to a very niche one and how she organizes herself in advance so she can manifest her big goals! Numbers-driven and goal-oriented, Jennifer shares her tricks and hacks on how she accomplishes so much!