South African singer/songwriter Nate Maingard joins us on the show this week. Nate is a modern troubadour, storyteller, global nomad and indie-folk singer-songwriter. His approach to music is communication and connection driven, and as a result he has built up an incredibly loyal fanbase (called The Nateives). In 2012, Nate was awarded the South African National Arts Festival Ovation Award, and recorded his crowdfunded “In The Shadows” EP in London with musicians who have worked with Adele, Paul McCartney and Jason Mraz. In this episode we talk about the importance of appreciating your audience, successful crowdfunding, and tips on building a community around your music.Highlights:- Nate has chosen to be vulnerable in a world that tells us we need to have strong exteriors- Nate knows that everyone who listens to his music and supports him is an individual- Appreciation comes out of knowing that his audience have chosen to listen to him- No-one owes you a living and no-one owes it to you to listen to your music- We hear about Nate’s experience with crowdfunding and how he knew so little when he first started- Crowdfunding can be a very stressful experience, and planning is key- In crowdfunding (and in life in general) under-promise and over-deliver- We talk how when people see how much money you’re making, it can create a perceived image of success- Nate tells us how he got started on Patreon and how he’s made it work for him- The value of art in the digital age is often perceived as 0, but with Patreon people are redefining the value of art to them as individuals- As a musician, Nate takes the inexplicable mysteries of being human and tries to make sense of them- Nate thinks Amy Schumer could be “the one”Advice:- You have to define your relationship with your audience as individuals as everyone’s connections are different- Reach out to your community and ask them how they feel about you doing a crowdfund or creating a PatreonRecommendations:- Amanda Palmer - The Art of Asking (Book)Guest Links:- Website: http://natemaingard.com- Twitter: @natemaingard- Instagram: @natemaingard- Facebook: /natemaingardSponsors:- Alyssa Parma (https://www.youtube.com/watch?v=aqlkLurzyYE)- Chris Keaton @ Chris Keaton Presents (http://chriskeaton.com)- Buck Naked Soap Company (http://bucknakedsoapcompany.com)- Christine Infanger @ Thirty Roses (http://thirtyroses.com)---For more episodes, visit http://bridge-the-atlantic.comFollow us on Twitter: http://twitter.com/bridge_atlanticSubscribe on iTunes: http://bridge-the-atlantic.com/itunesSupport us on Patreon: http://patreon.com/bridgetheatlantic

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