The Kielburgers' WE Movement has enjoyed more than 20 years of glowing press. They also have partnerships with 38 media organizations and a history of aggressive responses to criticism.   Reporter Jaren Kerr speaks with Jesse about his investigation of WE's media relations.    

—

Audio of Craig Kielburger's 1996 press conference addressing Saturday Night magazine's cover story was sourced from Judy Jackson's documentary It Takes A Child (1998).

This episode is sponsored by HelloFresh and Audible. 

Support CANADALAND: https://canadaland.com/join

See omnystudio.com/listener for privacy information.

Hosted on Acast. See acast.com/privacy for more information.