The company is called One Drop, a diabetes management platform that harnesses the power of mobile computing and data science to empower people with diabetes to live healthier lives. By logging their daily activities, people can see the relationships that food, insulin, and activity have with glucose levels and learn how others in the One Drop community navigate their daily lives, from one good glucose reading to the next.

November is National Diabetes Awareness Month, and One Drop just launched a #nosugarnovember challenge. The company’s CEO Jeff Dachis talks about the Diabetes epidemic, living one’s best diabetes life, and also why his diabetes management platform is gonna make having diabetes sexy.

One Drop is available as a free download in the Apple iOS App Store for iPhone and Apple Watch, as well as in the Google Play Store, and will eventually offer a bluetooth-enabled glucose meter and a convenient monthly subscription of supplies to make diabetes an integrated part of one’s lifestyle.