In Episode #2, Cameron Francis is joined by Chris Mizeracki a PPC expert from ETRAFFIC as they discuss how to create an effective Google AdWords campaign. Tune in to learn how to plan, build and optimise an AdWords strategy.
1- Set Your Goals - 04:15
2- Research Your Users & Competitors - 05:15
3- Understand The Different Keyword Types - 07:50
4- Remove Negative Keywords - 14:57
5- Create Effective Ad Copy - 18:05
6- Set Up Conversion Tracking - 22:30
7- Monitor, Tweek & Optimise The Campaign - 25:01