Today we look at Tonepedia's 'interactive experiencing platform' - an ingenious online site that allows users to check out and tweak a huge collection of pedals, guitars and amps in real time. 

Tonepedia's CEO Elad Yaacov and marketing director Lee Alexander talk us through the philosophy of the company, the outworkings of the site and the relationships being forged with both major instrument corporations and boutique builders.

 

Episode #139 Links

tonepedia.com

Scotty Burford - Great Scott Music

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