In the age of Internet shopping, retail is an increasingly difficult way to make a living.

When shoppers don't care if you're local and, no matter where they live, want current fashion and accessories at a fair price, how does a local business compete?

Scott Berg says it starts with service.

Scott has other strategies too, and proven successes to back them up. Scott is Baton Rouge Market President of Lee Michaels Fine Jewelry, including a Pandora franchise in the Mall of Louisiana.

Scott was just a two-year-old when his father, Lee Michael Berg, opened the first Lee Michaels in Cortana Mall in 1978. Today Scott and his dad work closely together, and Scott's 15 year old has some design ideas of her own.

Scott's daughter could learn clothing design and manufacture with Andrea Eastin. Andrea's company, Fair Fit, is a boutique fashion design studio with classes that teach people of all ages and both genders to sew, design and customize our own clothing. And you might be surprised to learn that a good number of Baton Rouge men are sitting down designing and sewing their own clothes.

We often talk about Baton Rouge developing its own signature style these days. Scott Berg and Andrea Eastin are part of that emerging independent style.

Out to Lunch is recorded live over lunch at Mansurs on the Boulevard. You can see photos from this by Ken Stewart at our website. Here's more lunchtime conversation about local couture.

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