After discovering premium sake for the first time in 2005, today’s guest Tim Sullivan went on to found UrbanSake.com, which is now America’s longest-running sake website. Just two years later, he was awarded the title of “Sake Samurai” by the Japan Sake Brewer’s Association in recognition of his work promoting sake outside of Japan. Sullivan is now an instructor for the Sake School of America, and works as the International Brand Ambassador for the Hakkaisan Sake Brewery to spread sake culture both at home and around the world.

“My quality of life has gone up so much because I’m able to work in the sake industry, something I love.” [12:45] – Tim Sullivan