Our guest is Sachiko Nakamichi who is the co-owner of Beniya Mukayu in Kaga City, Ishikawa Prefecture.  Beniya Mukayu is a beautiful boutique hotel located in the famous hot spring area Yamashiro.  There are many hotels in the area but Mukayu is truly distinctive.  It has earned multiple accolades including the member status of Relais & Châteaux, which is regarded as the best of the best in the world of hospitality.  Not only that Mukayu was awarded the welcome trophy by Relais & Châteaux for its outstanding level of service.  

But the success did not happen overnight.  When Sachiko joined the hotel in 1988, it was a mediocre, mass market-oriented place to stay.  

In this episode, we will discuss why Sachiko got involved in the hotel business, how she miraculously transformed the unremarkable hotel to the world class house of hospitality, the concept of the Japanese style hospitality ""Omotenashi""  and much, much more!!!  

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