Tonight I'm heading up to Northern Cumbria to to talk to Sheep Farmer Rachel Lumley.
We talk about 'Love Lamb Week' that takes place every year from 1st to 7th September, what it is, how it came about, and who's involved, as well as what we can all do to support it.
Rach tells us how her initial idea grew into what it is today, and the huge challenges involved with getting it of the ground, and in an emotional moment talks of the difficulties she's faced personally.
All this and much more.
Rachel's an amazing example of someone who's stepped out of her comfort zone to try to help take British Agriculture forward, and it was a privilege to talk to her tonight.
Check it out folks..