Like the sweet sounds of melodious butter, this story should melt comfortable in your sleepy ears. A real conversation with Roman Mars about bedtime stories leads down a meandering road to me pitching my challenge coin belt on a seltzer movie.



For hardcore 99pi fans you can skip to the story, if you like, at about 19 minutes. Also note- this episode contains a fictionalized version of a personified Roman Mars challenge coin belt.

Roman Mars is the host and creator of 99% Invisible, a short radio show about design and architecture. With nearly 300 million downloads, the 99% Invisible podcast is one of the most popular podcasts in the world. Fast Company named him one of the 100 Most Creative People in 2013. He was a TED main stage speaker in 2015. It is currently the most popular TED Talk about design with over 5 million views. His crowd funding campaigns have raised over $4 million and he's the highest-funded journalist in Kickstarter history. He is also a co-founder of Radiotopia, a collective of ground-breaking independent podcasts.