Henry Bedford is the Chairman and Chief Executive Officer of the Southwestern Company. He achieved a B.A. in Economics from The University of The South and an MBA from Southern Methodist University. He has more than 30 years in sales and business management with progressive promotions within the company. Henry began his career with the Southwestern Company as a Student Dealer in 1972 and he specializes in financial management, creating equity plans, and leadership.







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The more layers you have in between the leadership and others, the less leaders are in touch with the real needs of the company. - Henry BedfordUse the “Show me” approach. - Henry BedfordI don’t want to be right, I want to be for what’s right. - Henry BedfordAs you move away from emotions and closer to the facts, everyone starts to agree. - Henry BedfordIn our startups, we put very little capital on the front end. - Henry BedfordFor startups: create a tract to run on, put everything in writing, and begin leading others to do the same thing. - Henry BedfordOur leadership comes from the ground up. - Henry BedfordA big part of a leader’s role is to lead by example. - Henry BedfordIn a startup, make sure you don’t run out of runway. - Henry BedfordData alone is worthless unless you have something to compare it to. - Henry Bedford








The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!