Jonah Keri has a h*ckin great chat with @Dog_Rates creator Matt Nelson about the pressure of positivity; competitiveness; the best dog breed; striking gold on his first Twitter idea; why @Dog_Rates doesn't work in other formats; his upcoming book; reading the comments; the fine line between art and aggregation; learning to run a business while simultaneously earning an undergraduate degree in business; the dark side of Twitter marketing; secrets of Twitter success; the controversy of human rights; crafting language; the longevity of dog Twitter; and Matt's Life Tip.

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