Hank Cardello mixes business and health. This week on What Doesn’t Kill You, Katy Keiffer chats with Hank about calories and obesity. Hank is chief executive officer of 27ºNorth, a consulting firm which addresses societal issues that businesses play the largest role in solving. Over two decades, Hank was an executive at some of the world’s largest food and beverage companies, including Coca-Cola and General Mills. He chairs the annual Global Obesity Business Forum, an initiative sponsored by the University of North Carolina at Chapel Hill. Currently the Director, Obesity Solutions Initiative as a Senior Fellow at the Hudson Institute, Hank is also author of Stuffed: An Insiders Look at Who Is (Really) Making America Fat. Listen in to hear Hank and Katy discuss realistic and practical measures that would curb the nation’s obesity epidemic. Find out why demonizing opponents generally does not work towards progress or change, and why changes in the economy can ultimately lead towards better health amongst Americans. This program has been sponsored by Cain Vineyard & Winery. Thanks to Dead Stars for today’s music.

“If you’re trying to reverse obesity, get the calories off the street in a way that the companies will want to jump in head first!” [25:50]

— Hank Cardello on What Doesn’t Kill You