Branding plays such a big factor in a business, from being able to recognize Coca Cola's logo no matter where you are in the world to Nike's unforgettable slogan "Just do it". This same principle can be applied to entrepreneurs and their personal brands.

In this episode, best-selling author and entrepreneur Jay Baer returns for a sixth time on the show as we have a fireside chat on the topic of personal branding within the bigger business world sphere and how a personal brand is viewed seems to have shifted lately.

We also dive into content and why it's more than just what topics you cover when it comes to your personal brand, 'trust-scaffolding' and how Jay would build out his own personal brand if he started today.

It's always a thrill to have Jay come on the show to share his knowledge and insights, especially on a topic that has been on the rise for a while. Be sure to get out your notebooks and pens out, you're going to need them!

Essential Learning Points From This Episode:

  • Why charisma matters when it comes to personal branding.
  • Where does the media company mindset fall when it comes to personal branding.
  • What Jay means by the 'frosting' of personal branding.
  • How content operates on a 10:90 principle.
  • Much, much more!

Important Links & Mentions From This Episode:

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