With all that's changed in the business landscape lately, traditional businesses are being challenged to adapt and reboot their brands and messages.

In this episode, we have author, entrepreneur and all-around genius content creator Mitch Joel join the show as we break down how he creates his own content and the process he uses to reboot it regularly.

We also go into speaking and how the circuit has changed recently, why Mitch views content creation as art and the big reason for why he does not build his own list.

Mitch also shares what he means by "looking at your runway" and how we should continue to make ourselves as indispensable as possible in a world that changes so quickly.

This was a fantastic chat that definitely brings the goods when it comes to thoughts on content creation and so much more. Enjoy!

Essential Learning Points From This Episode:

  • Why it's not enough to talk about what a brand needs to do to reboot.
  • How Mitch has modeled his way of thinking after Louis C.K.'s method.
  • Why Mitch holds so much reverence for the "Publish" button.
  • How do we continue to make ourselves as indispensable as possible in a world that changes so quickly
  • Much, much more!


Important Links & Mentions From This Episode:


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