Sporting events are preparing to face a new season with the illusion of the first day and the uncertainty generated by the current health situation. A season that presents itself as a real challenge for many event organizing companies, federations and clubs.

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With the main national and international competitions in check due to the permanent threat of contagion by Covid_19, the sport seeks to reinvent itself to continue celebrating its events and reach all fans.


With or without an audience, sporting events are looking for alternatives to reach more followers and position themselves in an increasingly competitive market. Many production companies and the main television networks remain on edge in the face of the difficulties presented by the audiovisual sector after a few months of hardship.

However, if in the pre-pandemic era streaming broadcasts were already a reality -and not a fashion- today they have become a necessity for almost all events. Sports and non-sports.

Mainly, due to the benefits of betting on this type of service, more and more companies are making the 'jump' to this type of broadcast. For this reason, here we remember the 5 advantages of streaming for sporting events:

MAXIMUM VISIBILITY AND DISSEMINATION

Due to the constant advancement of technology and the many advantages offered by the internet, broadcasts via streaming allow you to broadcast an event live online. A dynamic and direct alternative that brings sports closer to fans instantly, allowing greater visibility and dissemination with a click.

There is no better dissemination tool than broadcasting an event live and sharing it with all the followers through the internet and social networks.

ONLINE TELEVISION IN REAL TIME

These types of broadcasts are live and in real time through a digital platform that can be through a web page such as YouTube or Facebook. This is the television of the future, but in the present. From any computer, tablet or mobile, users can connect and enjoy the event whenever they want.

REDUCE EXPENSES AND GENERATE INCOME

The growth of streaming services represents a significant reduction in spending when we consider the budgets of television productions. The economic adjustments for contracting these services have catapulted streaming, precisely because of its lower value than large productions. In addition, events with less impact have the possibility of being able to bet on these retransmissions, which allows them to generate advertising revenue. Like any television broadcast, streaming events allow the promotion of banners, promotional videos or television advertising, in addition to other supports typical of the posters or banners of the event venue.

PUBLIC OR PRIVATE

A broadcast open to everyone or a private or prepaid television broadcast. Both options have their advantages or disadvantages. In times where many stages and pavilions are held behind closed doors (or without an audience), the opportunity to offer an online box office is a solution for many competitions.

BIGGER EXPERIENCE FOR FANS

There is life beyond the sofa and the remote control. Streaming broadcasts allow the user to get closer to their favorite event and give them the opportunity to interact with other followers. As if that were not enough, once the event is over, the user can relive it again on a delayed basis.

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