Email is a very effective digital marketing channel. There are many companies that praise its great potential to drive sales and customer loyalty. TNW News mentions that 54% of digital marketers consider email their most effective channel. Marketing Sherpa further states that 72% of US adults prefer to communicate with businesses via email. However, being successful in this channel requires a focused approach and paying attention to customer preferences. Here are six tips for creating email marketing campaigns that your customers will like.
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- Tips for successful email marketing
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