Shannon had been working in "entrepreneurial" jobs for years before she started Dream Local Digital. Specifically, she had been with big startups like Car.com helping them build their companies online. So when she started her company, she was ahead of the game in thinking about systems and scaling, how to cultivate investors and how to create culture. All of which has massively impacted her company's success since it started in 2009! In this amazing interview, Shannon shares how she manages scale and customization all at the same time (great insights!), how she established an impactful culture (in a super simple way) and how she was able to manage being a brand new mom and a brand new entrepreneur at the same time! http://BizWomenRock.com/241