This week we’re joined by Los Angeles based celebrity brand strategist, Phil Pallen. Phil builds brands for TV personalities, experts and entrepreneurs. You've seen his clients on Shark Tank, Dancing with the Stars, American Idol, The X Factor, Project Runway, The Doctors, and more. He has been featured on Access Hollywood as a celebrity brand expert, and was recently named one of the most influential educators in digital marketing for 2015 by the Online Marketing Institute. In 2014, Phil released his first book: Shut Up and Tweet which contains game-changing strategies that will turn you into a Twitter rockstar. Phil’s expertise has earned him speaking engagements worldwide, including events such as New Media Europe in Manchester, England, and Arctic 15 in Helsinki, Finland.Highlights:- Phil is going to take us everywhere he goes - and we’re ok with that!- Phil shares his formula for a successful Twitter bio- We hear Phil auditioning to intern for Charlie Sheen prevented him from working with Ryan Seacrest- Phil is an entrepreneur by mistake!- We hear how getting hired by his first celebrity client was a highlight of Phil’s career- Phil shares a story about delivering a keynote talk in Japan which was translated word-by-word in real time- Phil Pallen: Not a model. Just a brand strategist.- What Phil does is an extension of his passion- We talk about Phil’s awesome book “Shut Up and Tweet”- Twitter is Phil’s favourite platform for growth for clients who have lean budgets- We talk about Ross’s upcoming book and how important relationships are in the music industry- Phil describes Celine Dion as a walking memeAdvice:- When writing a book, ask people who know you what the most important thing they learned from you is- Make a list of the top 40 or 50 questions you are asked regularly, and answer them- Something you do for yourself is a hobby - when it satisfies someone else’s need, it is a brand- To turn something you love into a job, it needs to be something that others need- People don’t spend freely on “wants” but they do on “needs”- Position your brand, identify your audience + stand out above the noise- While music comes from a place of passion, also be aware of what people are responding to- Think of an album as a collection, and use it to tell people what you’re all about- You want to have a friendship with your audience but also be aware of what they wantGuest links:- Website: http://philpallen.co- Twitter: @philpallen- Instagram: @philpallenSponsors:- Alyssa Parma (https://www.youtube.com/watch?v=aqlkL...)- Chris Keaton @ Chris Keaton Presents (http://chriskeaton.com)- Buck Naked Soap Company (http://bucknakedsoapcompany.com)- Christine Infanger @ Thirty Roses (http://thirtyroses.com)---For more episodes, visit http://bridge-the-atlantic.comFollow us on Twitter: http://twitter.com/bridge_atlanticSubscribe on iTunes: http://bridge-the-atlantic.com/itunesSupport us on Patreon: http://patreon.com/bridgetheatlantic

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