In this week's B-SIDES episode, we’re going to be answering a question that was asked on a recent Facebook live - the question about whether you should give music away for free, and what "free" should mean for artists in today's music industry. Enjoy! Highlights: - We talk about the benefits of giving music away for free - and what "free" should actually mean - "Rather than thinking of it as giving music away for free, think of it more as getting it to the people who are going to be part of your audience" -Ross - "There are many things more valuable than money and the instant gratification that comes along with seeing a dollar in exchange for your song." - Marcio - "An email address carries much more weight than a one-off transaction, and allows a long-lasting communication with your audience" - Even in the age of social media, getting someone’s email address is still one of the most effective ways of communicating with them - If you’re able to give something exclusive in exchange for an email address, you should definitely consider it - A free download can be a gateway to someone discovering more about you - so it’s almost an investment, rather than something that’s just being given away - We talk about potential offers or bundles you can offer to your audience in exchange for their email address - We talk about times where a free download has converted us into long-term, paying fans of an artist - "We’ve all just got to find creative ways to take control of how people get our music for free and make it a win-win for everyone" - Marcio - "It's a long game... you’re building an audience of people who know, trust and like you, and are willing to support you throughout your career" -Ross Sponsors: - Christine Infanger @ Thirty Roses - Music Entrepreneur HQ --- More: For more episodes, visit http://bridge-the-atlantic.com Follow us on Twitter: http://twitter.com/bridge_atlantic Subscribe on iTunes: http://bridge-the-atlantic.com/itunes Support us on Patreon: http://patreon.com/bridgetheatlantic

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