Aujourd’hui, je CAUSE avec Ferdinand RICHTER, country manager France chez Ecosia, un moteur de recherche solidaire lancé en Allemagne. Avec Ferdinand, on part loin des sentiers battus, en parlant de sa carrière de sportif de haut niveau, de son expérience de coach pour les dirigeants de grands groupes industriels, et de sa passion pour la permaculture qui l’a mené à s’y dédier pendant un an. Ainsi, Ferdinand me raconte avec passion le parallèle qui existe entre approche de la permaculture et gestion d’entreprise et management, l’importance de parler d’écosystème de l’entreprise, au-delà des recrutements réalisés pour la développer. Mais Ferdinand me raconte aussi son expérience riche dans le domaine de l’influence, qui pour lui est un canal encore sous-évalué en France, parce qu’on ne considère pas assez deux caractéristiques des influenceurs : ce sont des entrepreneurs, et ce sont des humains. Plutôt que de leur envoyer des cadeaux et d’essayer de tirer les prix vers le bas, Ferdinand a choisi de faire l’inverse : les impliquer dans la mission d’Ecosia en les invitant à voyager en Tanzanie, en groupe, pour découvrir concrètement les projets de reforestation de l’entreprise. On parle aussi de la notion de performance, qu’il préfère laisser de côté pour lui préférer la notion d’abondance.
Emissions
- Business Positif
- #14 : La permaculture en entreprise
Publié le par Melody Schmaus
Copyright 2021 Melody Schmaus
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