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Les émeutes Pepsi

Les émeutes Pepsi

Publié le dimanche 27 septembre 2020 à 10:00 par Studio Crapule

Durée : 14:26

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Voici l'histoire de Number Fever, le concours marketing de Pepsi qui a rendu 600 000 philippins millionaires du jour au lendemain. Sauf que la marque n'avait pas vraiment prévu autant de gagnants...

Retrouvez Crapules sur Twitter : https://twitter.com/CrapulesStudio

Musiques de fond par Chad Crouch.

Sources :

Del Fierro v. Pepsico Intern., United States District Court, E.D. New York, 1995
Number Fever: The Pepsi Contest That Became a Deadly Fiasco, Jeff Mays, Bloomberg, 2020
The Computer Error That Led to a Country Declaring War on Pepsi, Jake Rossen, MentalFloss, 2018

Voir Acast.com/privacy pour les informations sur la vie privée et l'opt-out.

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