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➡ Newsletter TheBoldWay

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How do you build a company that becomes a household name while also supporting the arts and maintaining ethical standards?** In this episode, we dive deep into the story of Damian Bradfield, co-founder and Chief Creative Officer of WeTransfer. We explore his journey from a modest upbringing in the UK to leading one of the most widely used file-sharing platforms in the world. Damian shares his insights into the unique approach that has set WeTransfer apart from its competitors and how the company has managed to maintain its core values while scaling globally.

Damian Bradfield, originally from the UK, co-founded WeTransfer in 2009. Before WeTransfer, he had a diverse career path that included working for Gucci Group and Stella McCartney, as well as running his own design agency, PresentPlus. His background in advertising and design, coupled with his passion for supporting artists, has significantly influenced the ethos and direction of WeTransfer. Damian is also a strong advocate for corporate social responsibility and sustainability, which is reflected in WeTransfer's status as one of the world's largest B Corps.

In this episode, Damian discusses the evolution of WeTransfer, from its inception as a simple file-sharing tool to its current status as a multifaceted platform that includes services like Collect, WePresent, and Paper. He explains the company's unique business model, which includes giving away 30% of its advertising space to artists and causes, and how this generosity has helped build a loyal user base. Damian also touches on the challenges of maintaining simplicity and ethical standards in a rapidly growing tech company, and his vision for the future of WeTransfer.

What you will learn :
00:01:56 - Who is Damian Bradfield ?
00:06:28 - Childhood and background
00:19:38 - Genesis & mission of WeTransfer
00:27:02 - Milestones of WeTransfer
00:29:06 - What made the difference / Being at the right place at the right time
00:31:00 - Growth & unique advertising strategy
00:39:55 - The importance of content
00:42:52 - Success of WeTransfer & expanding the American market
00:53:20 - Future & vision of WeTransfer
01:05:40 - Being a storytelling company & how to be successful in today’s market
01:13:22 - Key learnings to tell a good story as a brand/media
01:17:20 - Creating a better internet
01:31:15 - How he makes decisions
01:36:20 - Being a B-Corp company
01:39:55 - What he would do differently
01:49:52 - Who he would like to hear on the podcast 

Nb: TheBoldWay ou The Bold Way, anciennement connu sous le nom de Entreprendre dans la mode ou EDLM , est un podcast produit et réalisé par Adrien Garcia.