On this Christmas Day episode, TJ Walker examines the incentives behind the stories, who benefits, who gets silenced, and why the framing matters.

Topics include: the “real vs. artificial” Christmas tree fight and a major Home Depot ad campaign; the death of legendary park ranger Betty Reid Soskin at 104 and what purpose does for longevity; the CBS/60 Minutes controversy involving reporting on Venezuelan migrants and media pressure; and the Epstein files as a test of whether outrage is consistent or partisan. Plus: a practical speaking question on how to make stories stick.