Podcasts are among the big winners of digitization. At first glance, this format of entertainment seems like from another time, but the success of the past proves it right. As the programs of radio, the podcasters entertain their audience with exciting stories or lectures. The film star Orson Welles demonstrated what this could do more than 80 years ago. At that time he set to music the famous novel War of the Worlds by H.G. Wells and moved the plot to what was the USA at that time. The broadcast on Halloween night caused a lot of panic for citizens. This gave an insight that cleverly constructed radio plays might be a program of news. The aliens did not invade New York at that time, but the radio showed its power once again.

Great stories can still captivate the listeners today. The countless podcasts on a wide variety of topics are good proves. Unlike on the radio, these are always available, and listeners can choose the most interesting topics individually at any time. The fascination of the medium has also motivated numerous large players to enter the business on a large scale. Spotify, which grew up by streaming music, has long recognized as the trend, and this platform has a strategy to make podcasts even more popular.

Reports, Analyzes, And Backgrounds

Although striking images are increasingly replacing the written or spoken word, you can observe the opposite trend in podcasts. If you believe in the research made by the polling institute Edison Research, almost 150 million Americans have heard a podcast at least once in their life. This trend is spreading to other continents also. The technological development gave an opportunity to provide their own podcasts to many people. You will find countless reports, analyzes, and background information that you overhear in the daily noise of the media. So, if you are interested in a specific topic, you can easily choose a  podcast and learn a lot. They are both up-to-date and timeless. You can hear them when you have the time and desire to do so. The topics cover all areas of life. It has never been so easy to enter the world of podcasters as it is now. Anyone who has something to say to the world can do it without much effort, knowledge, or equipment.

This form of learning is most successful in South Korea. More than 58% of the population listen to a podcast at least once a month there. Spain, Sweden, and the USA are following the trend. The audio files needed a longer start-up time to be successful. The first podcasts came out in 2004. Apple also recognized this trend in a good time with its iTunes Store and launched the first of them in 2005. For a long time, only a few people were interested in podcasts, but now the trend has boomed. Now the influence of podcasts has become enormous and there is an advantage for business also. After all, 40% of listeners state that they were inspired by a podcast to buy a specific product.