Bud Cole, Fender's President for the Asia Pacific region, takes us inside the company's first ever 'flagship' store, launched in Tokyo.

The store boasts four levels of Fender goodness, from merch to custom shop and all points in between.

Bud also explains Fender Japan's unique position in the organisation's picture and how this allows autonomy in creating the super cool instruments MIJ Fenders are known for.


This episode is brought to you by Fretboard Biology 

Fretboard Biology - the online guitar college created by Joe Elliott, ex Head of Guitar at GIT and McNally Smith Music College.


Guitar Speak Podcast #146 - Joe Elliott - ex guitar head of GIT - launches Fretboard Biology

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