In 2025, AI search engines don’t just read text — they understand visuals. Images, videos, diagrams, screenshots, and even layout context are now influencing which brands get mentioned in AI-generated answers.

In this episode, I break down how AI search engines like ChatGPT, Perplexity, Claude, and Google’s AI Overviews use visual signals to build trust, context, and understanding. We’ll talk about why some brands with strong written content still get ignored, while others with clear visual explanations show up repeatedly.

I explain how AI interprets images and video captions, why explanatory visuals help AI feel more confident, and how visual consistency reinforces brand identity inside generative systems. We’ll also explore why visuals aren’t just “nice to have” anymore — they’re becoming part of how AI decides whether a source is easy to explain and safe to reuse.

If you’ve invested heavily in written content but haven’t thought about visual clarity as part of your AI SEO strategy, this episode will open your eyes to what’s changing — and what to do next.