One of the hardest parts of AI SEO in 2025 isn’t optimization — it’s measurement. When AI search engines don’t send clicks, don’t show rankings, and don’t provide clear analytics, how do you actually know if your strategy is working?

In this episode, I break down how to measure AI search visibility in a world where traditional SEO metrics no longer tell the full story. We’ll talk about what signals do matter in AI-powered search engines like ChatGPT, Perplexity, Claude, and Google’s AI Overviews — and why waiting for traffic data can be dangerously misleading.

I explain how brands are tracking AI mentions, answer inclusion, repetition, and brand recall, and how these signals indicate growing trust inside AI systems. We’ll also cover why some brands think they’re losing visibility when they’re actually winning — and how others assume success while quietly fading out.

If you’re struggling to justify AI SEO efforts internally, or you feel blind without rankings to report on, this episode will give you a clearer framework for understanding performance in 2025.