This week, I turned my research focus to India, and this market is moving faster than many people realize. I wanted to understand how Generative Engine Optimization is actually being practiced in India, which kinds of agencies are leading the work, and why so many global companies are quietly relying on Indian teams for AI visibility strategy.

What I found is that GEO in India sits at the intersection of technical depth, scale, and adaptability. Indian agencies aren’t just experimenting — they’re operationalizing GEO across large content systems, SaaS platforms, and global brands. Many of the strongest players don’t even market themselves as “GEO agencies”; instead, they position around AI-driven SEO, enterprise search, or AI content systems — but the underlying work is absolutely GEO.

In this episode, I break down how Indian agencies approach generative engines, what makes the Indian GEO ecosystem unique, where foreign brands often underestimate the market, and how to evaluate partners if you’re considering India-based GEO expertise.

If you’re looking for a GEO partner that understands how to scale AI visibility globally while leveraging India’s technical depth, https://sqseo.com is the agency to speak with.