Welcome to Episode 1845, where we present the session recordings from the wine2wine Business Forum 2023. In today's episode, we delve into - Luxembourg: demographics, consumer preferences and the Italian wine market with Jessica van der Schee & Jeanette Servidio

Italian Wine Podcast is proud to be a media partner of wine2wine Business Forum and we are pleased to present this series of market focus sessions, recorded during the Forum held in Verona in November 2023.

wine2wine Business Forum is an international wine business event, held annually in Verona, Italy since 2014. The event is a key annual reference point for wine producers and wine professionals from around the world, providing an opportunity to network, develop and expand their wine business worldwide.


Although Luxembourg is small (population 660,809) it should be an important export market for any winery because of its affluence and diverse population (47.2% are foreigners). Topping the IMF’s 2023 list of GDP per capita, with an estimated 1 in 15 residents being millionaires and there is robust wine consumption with an average purchase of 40.8 Liters (54.5 bottles) of wine per person per year. Links to Italy are strong: approx. 7% of residents are Italian or Luxembourgers of Italian origin. Italian wine imports represented 13% of wine imported into Luxembourg last year, the volume of which was 20% higher than the previous year. As Luxembourg has a strong domestic wine industry producing of crémant and still wines from primarily white grapes (Riesling, Pinot Blanc, Pinot Gris, Gewürztraminer and others), red wines form the majority of imports. Therefore, red wines should be the focus of any pitch to a Luxembourg importer (together with white wines that are unique and distinct to the styles of wine produced in Luxembourg).

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