Welcome to Episode 2214 of the Italian Wine Podcast. In this episode Barbara Fitzgerald interviews the marketing and communications consultant Erica Nonni. Together, they talk about marketing agencies and collaborations, different media channels and the importance of developing sales mindset.

More about the guest:

Erica Nonni founded Nonni Strategic Marketing (NSM) in 2014 to serve international wine and food brands in pursuit of communications objectives to support export sales to the USA. Before opening NSM, Erica worked for 10+ years in wine, food and consumer goods marketing in the USA, the UK and continental Europe, developing trade, press and consumer campaigns to help brands and institutional clients achieve growth. An agency of one has become a dynamic team of professionals who support wine and specialty food brands exporting to the US, the UK and around the world from four continents. Erica has worked in traditional and digital marketing with McCann-Erickson, in wine retail sales (Oddbins UK, Wine Library USA), and as Marketing Director of a London fine wine merchant. She holds a Bachelor's degree cum laude from Georgetown University, a Master’s degree (with Merit) from the London School of Economics and the WSET Advanced Certificate in Wines & Spirits (with Distinction).

Connect:

Website: http://www.nonnimarketing.com/

Instagram: https://www.instagram.com/nonnimarketing/?hl=en

Facebook: https://www.facebook.com/ericanonni/ 

Linkedin: https://www.linkedin.com/in/ericanonni/ 

More about the host:

With a career of nearly two decades in the wine industry, Barbara specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries. As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US.

Connect:

Instagram: https://www.instagram.com/aprilabottiglia

LinkedIn: https://www.linkedin.com/in/barbara-fitzgerald-iwa/

Website: https://www.aprilacreative.com

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