Welcome to the Asia Wine Market and Episode 2577 of the Italian Wine Podcast. In this episode, Roza Zharmukhambetova interviews Ettore Donadeo IWE to explore the Japanese wine market, the role of wine education, and practical insights for producers and wine professionals entering the market.


Key learning objectives:

  • Understand Japanese consumer taste preferences and identify which Italian wine categories perform best.
  • Learn how wine education and institutions influence the market and support market entry.
  • Gain practical guidance on cultural adaptation and communication strategies for sustainable success in Japan.

Wine spots in Tokyo recommended by Ettore: Grand Marché du Vin, Madeira Entrada, both located in Ginza.


More about today’s guest:

Ettore Donadeo is a wine educator originally from Marche, Italy, and has been based in Japan since 2008. He entered the wine industry in 2012 and began his career as a wine educator in 2017 at Caplan Wine Academy in Tokyo. Ettore holds the WSET Level 4 Diploma and is certified to teach WSET courses, Wine Scholar Guild programs (French, Italian, and Spanish Wine Scholar), as well as Barossa Wine School courses. Known for his structured and engaging teaching style, he specializes in translating complex wine regions and styles into clear, practical knowledge for both wine professionals and dedicated enthusiasts. In addition to teaching, Ettore manages academic programs, is involved in wine buying and course development, and regularly collaborates with embassies, wine consortia, and international organizations to support wine education and market development in Japan.

Connect:

Website: https://www.caplan-wineacademy.com/ 

Linkedin: https://www.linkedin.com/in/ettoredonadeo/ 

Instagram: https://www.instagram.com/ettore_wine/ 


More about the host:

Roza Zharmukhambetova has a background in foreign languages and education. She discovered her passion for wine in Beijing, where she gained two years of experience in wine sales. Since returning to Kazakhstan, she has focused on studying Italian wine and exploring its regions. 

Roza holds certifications as an Italian Wine Ambassador (VIA), Italian Wine Scholar (WSG), Langhe Wines Ambassador (BBA), and Valpolicella Wine Specialist (VEP). She is also a member of the Kazakhstan Sommelier Association. Since late last year, she has been a member of the Italian Wine Podcast (IWP) team, contributing her passion for Italian wine.

Connect:

Instagram: https://www.instagram.com/le_vin_en_rose/ 

LinkedIn: https://www.linkedin.com/in/rozazharmukhambetova/ 

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Until next time, Cin Cin!