Education
Welcome to episode 849 in which host Polly Hammond interviews Lyndsay Dyk in this episode of Uncorked
With a growing list of communication channels available to us and a shift in at-home experiential marketing, what does PR even mean these days? In today's episode, we talk to Lyndsay Dyk, a Portland-based publicist who specializes in wine and food PR. She'll give us the skinny on everything from influencers to instagram to radio, with some passionate millennial pleas thrown in for good measure.
More about today's guest:
Born and raised in Oregon’s Willamette Valley, Lyndsay grew up immersed in the legends and landscapes of the American West. Her sense for a good story (and a good time) was honed while pursuing varied careers and studies in literary publishing, specialty coffee, creative writing, and public relations.
In 2019, Lyndsay left her role at the book publisher Timber Press in order to return to the hospitality community as a publicist at the Portland firm Little Green Pickle. There, she supported the people whose stories she was most passionate about—winemakers, chefs, hospitality innovators, and other creatives.
For clients like these, Lyndsay has conceptualized and managed media events and brand activations up and down the West Coast. She’s introduced seasoned wine writers to emerging producers and local influencers to newly opened restaurants. She has created imaginative virtual tasting kits for top-tier media that begged to be unboxed on Instagram and resulted in placements from Thrillist to Reader’s Digest.
In her free time, Lyndsay enjoys gardening with her husband and listening to Dolly Parton, preferably at the same time. She’s most proud of her WSET Level 2 Award with Merit and winning the 2008 Clackamas County Fair Grand Champion Market Lamb.
To find out more about Lyndsay Dyk visit:
More about the host Polly Hammond:
Polly is the Founder and CEO of 5forests. She splits her time between Barcelona, Auckland, and Napa, consulting, writing, and speaking about the trends that impact today’s wine businesses. She’s an advisor to New Zealand Trade & Enterprise, host of Uncorked with the Italian Wine Podcast, cohost of the Real Business of Wine with Robert Joseph, and, occasionally, a knitter.
Polly is a graduate of the University of Southern California, where she earned degrees in International Relations and French. Those studies led to a deep and abiding love affair with behavioral Economics, and her wine work is based on insights into all the crazy and irrational reasons consumers engage with brands.
With over 20 years of experience in growing successful companies, Polly knows firsthand the challenges faced by independent businesses. She approaches each client experience with empathy and understanding for what it takes to adapt and thrive in the real world.
To learn more about Polly Hammond visit:
Twitter: @mme_hammond
Instagram: @5forests
website: 5forests.com/
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Until next time, Cin Cin!