In this still very relevant interview, Mark Lubell gives an insight of Magnum inMotion, its strategy, and goes further to explore the state of the photojournalism and its future.
Mark Lubell was back in 2010 the Managing Director of Magnum. In 2004, he launched the Magnum's digital magazine "inMotion" and then redevelop Magnum's brand and strategy on Internet. Founded in New York, in 2004, Magnum In Motion was the multimedia digital studio of Magnum Photos. In Motion assembled visual narratives for online and offline platforms, including screenings in museums, festivals, and workshops.