In this still very relevant interview from 2010 , Stephen Mayes gives an insight of the VII's new Magazine and goes further to explore the state of the photojournalism and its future. He explains how VII approaches the market by trying to innovate and change the way photojournalism interact with the print press and Internet. In the interview Stephen Mayes also describes how, he thinks, the concepts of crossmedia and transmedia will modify the landscape of multimedia.