Sponsored by Magellan AI. Want the latest on spend shifts and how the industry's growing? The Q3 Quarterly Benchmark Report has it all. Grab the report

  • Senior executives from the biggest companies in podcasting give their highlights of 2025, and their predictions for the year to come, in a special episode of the Podnews Weekly Review, published today.

    • Ben Cave from Apple Podcasts underscores that podcasts are open by design; and teases us that the platform will "continue to innovate with new features". Buzzsprout's Jordan Blair highlights that we'll see an "absolute brick wall of AI fatigue"; Roman Wasenmüller from Spotify focuses on what he calls the authenticity and loyalty that has shaped podcasting; Shea Simpson from Amazon says that video will continue to evolve; Ellie from Pocket Casts wants to see more podcasters adopting new Podcasting 2.0 features; and slightly worryingly, Megan Lazovick from Edison Research threatens that the Infinite Dial presentation next year might be a musical. We hope she's joking. Tell us she's joking. The full set of guests are available wherever you get your podcasts.


  • Netflix has signed a deal with Barstool Sports for three shows. The streamer will get exclusive access to the video from Pardon My Take, The Ryen Russillo Podcast, and Spittin’ Chiclets - the audio show continues everywhere.

    • As with all these deals, this effectively removes access to video versions of these shows to everywhere outside the US; Netflix's podcasts will initially be only available within the US, and the company only vaguely promises "additional markets to follow". Only 27% of Netflix subscribers are in the US.


  • Magellan AI's November 2025 rankings have been released. BetterHelp was the top podcast spender, spending $5.9mn. Washable Sofas was #2, increasing their spend to $5.8mn. And both Aura Frames and The Coca-Cola Company appear high on the top movers & shakers list.

> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.

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