We’re in London to meet up with world-famous experimental psychologist Professor Charles Spence, founder of the Crossmodal Research Laboratory at the Department of Experimental Psychology at Oxford University. Professor Spence specializes in neuroscience-inspired multisensory design, and has extensively researched how the background sounds and music that happens to be playing in bars, restaurants and cafes biases what customers choose to purchase, order, and/or consume, not to mention what they think it tastes like, how much they enjoy – and would be willing to pay for – the experience. We drop into our musical vault and pull a 2011 in-studio performance from multi-talented L.A.-based electronic music producer Daedelus.

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