NAMM Chair and President and CEO of West Music Robin Walenta and Executive Vice President and Co-owner of Heid Music DeDe Heid discuss their motivation for starting the Smart Women in Music (SWIM) Fund (with Gator Cases CEO Crystal Morris), which promotes leadership training and mentoring opportunities for women in the music products industry.To donate to the SWIM Fund please visit nammfoundation.org/donate/smart-women-in-music.