Bruce Turkel has helped create some of the world’s most compelling brands including Miami. Bruce has worked with Hasbro, Nike, American Express, Charles Schwab, Citicorp, Discovery Networks, Bacardi, Sol Melia Hotels, Azamara Club Cruises and many more great companies.

A captivating speaker and author, Bruce has spoken at MIT, Harvard, TEDx, and hundreds of corporate and industry conferences. Bruce appears regularly on FOX Business and has been on CNN, ABC, CBS, and NPR. He has been featured in The New York Times, Fast Company, Communication Arts, and AdWeek.

Show Highlights:

Everyone’s trying to do something and nothing happens until something gets sold. @BruceTurkelStop talking about yourself, start talking about your audience. @BruceTurkelThe biggest problem is that people jump to “ready, aim, fire” before they figure out why they matter. @BruceTurkelInstead of trying to be unique, try to find your POD: point of difference and point of distinction. @BruceTurkelAim not to be perfect or unique but different and distinct. @BruceTurkelDoing all the things that we have to do keeps us from doing the things we need to do. @BruceTurkelWho does your customer want to be? @BruceTurkelDon’t try to sell your customer what they’re buying. Sell them who they will be AFTER they’ve purchased your product. @BruceTurkelA good brand makes you feel good; a great brand makes you feel good about you. @BruceTurkelDon’t think just about what you do but how what you do exists in the context of who your customer is and why they matter. @BruceTurkel

Click here for more information about Bruce and to grab your own copy of All About Them.

The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!