TERRI L. SJODIN is the author of Scrappy and Small Message, Big Impact. She is the principal and founder of Sjodin Communications, a public speaking, sales training, and consulting firm. For more than twenty years she has served as a speaker and consultant for Fortune 500 companies, industry associations, academic conferences, CEOs, and members of Congress. She lives in Newport Beach, California.

Show Highlights:

Scrappy and grit live on the same continuum. Nothing irritates the persistence person more than scrappy person finding a workaround.   @terrisjodinYou have to get access into the door to make things happen.  @terrisjodinExecute scrappy effort before something can happen. @terrisjodinKeep it classy and scrappy. @terrisjodinOrdinary people that are rethinking the process. @terrisjodinThe effort will get you in the door but not going to get you the deal, you still have to do the work. @terrisjodinA little bit of irritation creates the drive to action. @terrisjodinGetting scrappy is a choice to play big in a way that fits you. @terrisjodinWhat can I do that will have a really big impression each day?  @terrisjodinEveryone has a scrappy spirit within them. @terrisjodinScrappy people don't just try once. @terrisjodin"Fail at what you don't want so might as well take chance on what you love." – Jim Carrey3 Things can result from a scrappy play: It worksNothing happensNot received wellYou don't have to score on every play, just advance the ball. @terrisjodin

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The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!