-Don't start group for money.... start it to create value
-Ask, "How will your fan's life be improved by interacting with you?"
-great format to test!
-needs to be about community
allow people to promote on a specific post
-wrap group into other stuff
-You can build business in the group
then use group to bring people into paid things
Examaple: Steam Powered Giraffe
Patreon in concert with Facebook group or instead of?
Give the audience a name
Make them part of a movement