-Don't start group for money.... start it to create value
-Ask, "How will your fan's life be improved by interacting with you?"
-great format to test!

-needs to be about community
-formats:
q&a
allow people to promote on a specific post
releases
events

-wrap group into other stuff

-You can build business in the group
then use group to bring people into paid things

Examaple: Steam Powered Giraffe
Matt Steady

Patreon in concert with Facebook group or instead of?

Give the audience a name
Make them part of a movement