Sally Bergesen, the founder of Oiselle, fell in love with running in college but couldn’t find the kind of running clothes she wanted to wear, so she created her own company. As she learned more about women and their relationship with clothing, she started diving deeper into the history of women’s athletic apparel. Sensi Graves is a kiteboarder, who created a swimsuit company with suits that could keep up with athletes on the water, stay in place, look good, and be produced in a sustainable way.