Izzy Sederbaum is a trans-masculine cyclist and policy scholar who survived a rare cougar attack on a ride outside of Seattle in early 2018. Izzy was hospitalized with severe facial trauma while hateful anti-trans rhetoric filled comment sections of news articles that he had little to no control over. All the hatred pushed Izzy in a direction motivated by love. Today he's working to make cycling more inclusive for people with marginalized identities.

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At REI we remain committed to ensuring that the outdoors, the co-op and society at large are accessible and welcoming to all people—including transgender, non-binary and gender non-conforming people.