Dilly Carter is a professional organizer and founder of Declutter Dollies, an organizing and home-styling service. Dilly is also a BAFTA nominee, x2 bestselling author and a presenter on the BBC hit TV-show, Sort Your Life Out.

In this episode, Chris and Dilly discuss the impact of television exposure, how Dilly has continued to diversify her personal brand offerings, the challenges behind scaling a service-based business, as well as the approach Dilly has to social media and how she markets herself!

Your Personal Invitation

Join Chris as he hosts his 3-hour virtual Deep Dive Planning session on April 10th, with special guest coach, Matthew Kimberley! You'll get access to an exclusive event workbook, complete a business diagnosis session, network with like minded entrepreneurs and walk away with a full 90-day action plan to achieve your goals. Limited spots available, secure yours now!

Episode Timestamps

  • [01:00] - Diving Deep with Dilly Carter: A Personal Brand Journey
  • [04:01] - The Power of TV in Elevating Personal Brands
  • [15:21] - The Strategic Use of Instagram for Personal Branding
  • [21:49] - The Importance of Authenticity in Social Media
  • [24:24] - Confidence vs. Imposter Syndrome
  • [25:34] - Becoming a Leader in Your Field
  • [31:36] - The Art of Scaling Your Business with Quality and Control
  • [42:31] - Chris' Coaching Corner: Building a Stronger Business Foundation

Essential Learning Points From This Episode

  • Acknowledging that YOU are the go-to person in your field
  • Having an authentic approach to social media and how to show your true self
  • How to overcome self doubt as an entrepreneur
  • Providing opportunities in order to continue scaling your business

Important Links & Mentions From This Episode 


Thank you for tuning in!

There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. Be sure to share the podcast with a fellow Youpreneur you think would find the show helpful and consider taking 60-seconds to leave an honest review and rating for the podcast on Apple, they’re extremely helpful when it comes to the ranking of the show and you can bet that we read every single one of them personally!