Host Jenna Liut sits down with Organic Valley’s Mission Executive, Leslie Kruempel, to discuss their unique co-op model and brand strategy. Kruempel explains the history of Organic Valley, the participation of its 2,000 family farmers, and their new ad campaign “Call Us Crazy But It’s Working.” They also discuss more nuanced topics like Grassmilk, labeling and Greenwashing trends, and balancing reliance on ruminants with an increased push for sustainability.

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